Musicscan: Being around as a band with an own identity and vision, does it bother you when you see or meet kids who ignore you or have a different understanding of what your music and your style means to you?
Feed The Rhino: Not really to be honest! We are happy doing our own thing and just writing the best music we can. We have no interest in being part of a "scene" or fitting into a category that's currently "cool" etc. If people are into it, great! If not, we dont care haha!
Musicscan: How do you feel about your place within the scene in between hardcore, rock, and metal as well as in between tradition and gaining new ground to bring forth what the heroes you grew up with did before Feed The Rhino were around?
Feed The Rhino: As I've said, I don't really consider us part of a particular scene and genuinely try to create something different and fresh. We are influenced by so many different artists and genres that I dont think we have any particular desire to walk in anyone else's footsteps.
Musicscan: Looking on heavy music scene in general you can find lots of sub-scenes and styles, the underground is changing all the time. Are there bands you feel connected with that might have a similar agenda to what you have with Feed The Rhino? What are you heading for musically in general?
Feed The Rhino: I don't think there's anyone about who are doing what we are doing musically, but there are certainly a lot of great, hard working British bands out there who we've toured/ played with/ hung out with a lot over the years. Having said that, I think bands like Norma Jean and Dillinger Escape Plan are definitely bands we hugely respect as they don't sit in any category, and seem to write music that they want to and can be as beautiful and or brutal as they want.
Musicscan: The style Feed The Rhino is playing finds separation through passion and honesty, something you are not hearing too often these days. It's well balanced, brutal and having a good dramaturgy to keep things interesting. What is your attitude towards heavy music in general and towards being Feed The Rhino in particular?
Feed The Rhino: Thanks, its great to hear people are enjoying our new album so much! I love heavy music, but there is a lot of generic crap out there at the moment that doesn't really float my boat. Its strange that the majority of bands want to sound like everyone else rather than be individual, but I'm sure that's just a "phase" in heavy music. I grew up listening to bands who wanted to push boundaries and set themselves apart which doesn't seem as common these days.
Musicscan: The Sorrow And The Sound is as heavy as it is catchy, and it seems to be a pretty self-confident record. It somehow stands outside competition due to the fact you are not following trends. Does this view fit? What is your view on the album?
Feed The Rhino: Yeah Id completely agree with that. We wanted to make an album that is written and sounds like no other, and I'm immensely proud of what we've achieved. The album is probably the most varied material we've ever written; going from mellow and ambient right up to some of the heaviest stuff we've ever done!
Musicscan: Do you still have to deal with limitations when it comes to the songwriting or are you in a position to realize all the ideas you have?
Feed The Rhino: We've never set any limitations on our music. Our only goal is to write music that excites us and we want to play live!
Musicscan: A more general one: Do you think there are still genuinely new sounds to be discovered or can modern heavy music basically be said to be a recombination of already existing forms and elements?
Feed The Rhino: I think there is plenty more sounds to be had! I still hear simple riffs of other bands that I think, "Why didnt I think of that?!", so I'm sure we will always have new exciting music.
Musicscan: Where do you guys see the line drawn between progressing on what you do well, and completely offering a new direction or sound? Especially in the context of Feed The Rhino of course, because your new albums sounds different if i compare it to your previous releases...
Feed The Rhino: I think it comes down to the artist. Some bands can sound like a completely different band from album to album, and some bands need to stick with their "core" sound. While I think we have opened up new doors musically on our album, I still think its very "Feed The Rhino" and I think we have stuck to our core sensibilities. Our first album (Mr Redeye) had lots of singing, mellow songs/ sections (like "Nowhere Lane" for example), so I don't think we've re-invented ourselves necessarily. I feel we've just harnessed all our different styles more effectively.
Musicscan: Do you think it is necessary to create a certain distance between you and the music in order to get a better understanding of its inherent quality – how do you handle such questions?
Feed The Rhino: I don't think its ever possible to completely remove yourself from your own music. For this album, I haven't felt the need to in all honestly! As an Artist, I believe the most important thing it to be happy with what you've created for yourself, rather thn for anyone else.
Musicscan: Is there something like a guiding line listeners have to know about to get a better understanding of what you are trying to tell them with The Sorrow And The Sound?
Feed The Rhino: We like to leave the themes of our album ambiguous so the listener can make up their own minds. Having said that, there is a big clue to one of the themes of the album at the end of the song "Revelation Not Revolution".
Musicscan: Lastly: What type of “success” did you hope to gain with The Sorrow And The Sound?
Feed The Rhino: We just wanted to write the best album possible. The album has already had a phenomenal response, and we hope it continues to be listened to and we hope to tour it as much as possible!